Let us today discuss some important differences between search engine marketing and search engine optimization.
SEM VS SEO
There are many differences between searchengine marketing and search engine optimization
SEM - Drives traffic to your site or blog almost immediately.
SEO - Takes time to implement and for the search engines to rank your site to start getting traffic.
SEM - You set up your ad and barring minor adjustments it is maintenance free.
SEO - Is an ongoing process as the algorithms change you have to make changes consistently.
SEM - You are guaranteed that your site will appear based on your keywords and budget.
SEO - You do everything you can and then it is up to the search engines when and where your site will appear.
SEM - Your cost is money, you set your daily budget.
SEO - Your cost is your time and effort.
SEM - For short term use and results
SEO - For long term use and results.
A good search engine marketing-strategy would include both SEM and SEO, by using SEM to boost your sites traffic while implementing your SEO strategies. Once your SEO efforts start driving traffic you can then use the money from your SEM budget to pursue other marketing strategies to get even more traffic.
Hope this helps you!!
Enjoy!!
SEM VS SEO
There are many differences between searchengine marketing and search engine optimization
SEM - Drives traffic to your site or blog almost immediately.
SEO - Takes time to implement and for the search engines to rank your site to start getting traffic.
SEM - You set up your ad and barring minor adjustments it is maintenance free.
SEO - Is an ongoing process as the algorithms change you have to make changes consistently.
SEM - You are guaranteed that your site will appear based on your keywords and budget.
SEO - You do everything you can and then it is up to the search engines when and where your site will appear.
SEM - Your cost is money, you set your daily budget.
SEO - Your cost is your time and effort.
SEM - For short term use and results
SEO - For long term use and results.
A good search engine marketing-strategy would include both SEM and SEO, by using SEM to boost your sites traffic while implementing your SEO strategies. Once your SEO efforts start driving traffic you can then use the money from your SEM budget to pursue other marketing strategies to get even more traffic.
Hope this helps you!!
Enjoy!!
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